For investors
Reputation of company
«Expert» magazine and «Expert-RA» rating agency
have prepared next annual rating of the russian companies
In a
«Expert»
magazine #16 from April 27, 1998 was published an
annual rating «Expert-100»
of the rissian companies reputation.
By the respondents of interrogation 284 managing workers from Moscow and
St.-Petersburg working in various branches of business have acted. By the
structure responders were high-educated people (76.9 % interrogated),
various age (but in overwhelming majority are more senior 30 years - 94.9 %),
man (85.5 % of the respondents).
At an initial stage 300 largest Russian companies were
considered, from which the respondents have chosen 70 most known, and 30 have
got in number considered from a last year's rating. Rather these 100 companies
also were carried out рейтинговое research. The respondents estimated
reputation of the companies on several individual parameters, which then were
shown in the final table with a total rating.
As the analysts of «Expert» notice, in comparison
with the last year a level of reputation of banks strongly has decreased,
and positions of the enterprises of a food-processing industry appreciablly
have become stronger, and it, in opinion of the same analysts, meets the real
successes of branch actively expanding the market and increasing manufacture,
and also that the branches managed to be kept best-selling old Russian
products - brandnames with warm domestic image
(like «Mishka Kosolapiy»).
«Red October» has occupied worthy place in
private sections of rating:
- "Presence in the company of a highly skilled management" - on the
first place
- "The possession of well-recognized image" - on the first place
- "Skill to set tone to be the leader in the branch" - on the second
place the ambassador of a factory «Crystal»
- "Success in a gain of the Russian market" - on the first place
- "Appeal to the investments" - on the third place the ambassador
«Gazprom» and «Lukoil»
- "The most attractive companies" - on the third place after
«Baltika» beer factory and «Crystal» factory
- "Appeal of the company as place of work for the specialist" -
on the sixth place the ambassador «Gazprom», Incombank,
Oneksimbank, «Lukoil» and Sberbank of Russian Federation.
- "Ability to get in business community support in an astable
situation" - on the second place after the Moscow railway
- "Success in a gain of the foreign market" - on the eighteenth
place (we shall remind - from 100). However and on this parameter we,
in opinion of the respondents, have overtaken such companies as
«Aeroflot», «Menatep» and «Rot Front»
In summary section of a rating «Red October» is
on the third place, by moving with the sixth place on third in comparison with
the last 1997 and conceding only «Gazprom» and
«Crystal» factory.
On materials of
«Expert»
magazine
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